Consumers don't care about having yet another app on their phone to interact with your company. Their attention is focused around chatting with their peers. Hence the rise of chat platforms like Facebook Messenger (1 billion active users). Last year Facebook introduced their bot platform, and it has quickly matured over time. So the question becomes to bot or not? In this article by Inbound Rocket, they dive into the world of Facebook Messenger bots and show you how it can bring value to your company, whether it is a large multinational or a small local business. http://buff.ly/2tblMoK

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