Airbnb is one of the touchstone examples of how a referral program can leverage rewards, social proof, and user data stored in email services to drive massive growth. Their growth team has set a new standard for how to design a refer-a-friend system that builds awareness and drives huge increases in new bookings or sales. This article is a chronological journey through the path that Airbnb took to iterate toward their incredibly effective referral program. http://buff.ly/2wkyB0f

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