"...if a job or task is extremely simple and mechanical – assembling widgets, cleaning dishes, doing pushups – incentives and bonuses work as expected. But for creative or knowledge work (anything that requires cognitive skill), external incentives can lead to poorer performance. The strange truth is, for creative work, external incentives will lead to a focus on the reward, and will take the focus off of the task at hand. So what is the answer?" https://buff.ly/2xy1Pgd

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